How Pinmark works · one typical week
Pinmark is a quiet agent: it scans your four directories every few hours, drafts the week's replies and posts on Tuesday, ships what you approved on Wednesday, and emails the Monday visibility report before you open the kitchen. This page walks you through a real week — the same loop every one of the 12 active neighbourhoods runs.
Page is static — what follows is a representative week, not a live feed.
The dashboard your operator sees
Your operator clicks through Score → This week → Last 90 days → Action history from a single page. The agent sits behind all four — what you're previewing is the dashboard view they actually use on Monday morning.
Live · last scanned moments ago
412 Haywood Rd · Asheville, NC
Visibility
+9 since last week
86
Yelp
71
Apple Maps
82
64
Last 12 weeks
Today
12
calls attributed to GMB so far.
Sunday brunch post — auto-scheduled for Friday 8:00 AM.
Your overall visibility score, last 12 weeks of trend, and what landed today — the Monday page's hero numbers.
One real week
Six days, six actions, one operator. Each row tells the operator WHAT the agent did that day and why it mattered for the week ahead. The total time you spend clicking through the dashboard is about 12 minutes a week.
Scan
Monday
A 14-minute sweep. Yields a clean baseline (Visibility score 78, +9 last week) and three small drifts to fix before lunch service — one stale hour, one phone typo, one Apple Maps NAP suffix.
Drafts
Tuesday
One 1-star Yelp reply from yesterday evening, three pending 5-stars across Google + Apple Maps, the Sunday brunch post on Facebook. All drafted in your restaurant’s voice, none posted yet — they wait for your "approve" tap.
Approve
Wednesday
Average time-on-task, 90 seconds. Pinmark earns the trust by drafting in your tone vector and never posting without sign-off — you keep one-tap rollback on every reply, even after auto-post is turned on later.
Post
Friday
Two automated ship-out times: the Sunday brunch post at 8am, the Apple Maps NAP-clean at 1:42pm. Both are queued, monitored for failure. If anything bounces, you hear about it inside 11 minutes.
Alert
Sunday
The Yelp 1-star “brunch service felt rushed” reaches you before the next service shift. The auto-draft is queued: an apologetic, handback-fixing reply in your voice. Approve in 30 seconds at midnight; it goes up while it’s still warm.
Report
Monday
Search phrases ranked by the calls they drove, weekday totals, channel mix, three recommendations. One page. 90 seconds of reading before you open the kitchen on a Monday.
And the drift, visibly closed
The page above tells WHEN. This is the BEFORE/AFTER that justifies the price: the four fields that drifted, pulled back into a clean canonical record in under a day.
Your listing today
4 fields driftBusiness name
Merilee’s Bakery
OK
Street address
412 Haywood Rd
Short form — directories need "Road"
Phone
(828) 555-0140
Old landline retired 2 years ago
Sunday brunch hours
8:00 AM – 2:00 PM
Stale; Yelp shows 7–1, GMB shows 8–2
Source: Apple Maps, Yelp (Sam pulled this morning).
With Pinmark on
4 of 4 fixedBusiness name
Merilee’s Bakery
Matches across all four directories
Street address
412 Haywood Road
Long form, no suite suffix
Phone
(828) 555-0142
Live line, attributed on GMB
Sunday brunch hours
7:30 AM – 2:30 PM
Newest hours, propagated in <24h
Repaired in <24h, posted on the Monday report.
Same listing, four channelsfixed by tomorrow’s open.
Who it's for · and who it isn't
Pinmark is opinionated about the customer. Five places are great fits; three are firmly not. We'd rather disqualify you up front than write a 1-year contract you regret two months in.
Pinmark is for
Pinmark is not for