FAQ — the five questions we get
The objections a local merchant has before they sign on.
Five listing dashboards, one AI agent, zero logins — at one flat monthly fee per business. Here are the answers to the five questions that come up before a restaurant, salon or repair shop writes that first check: what you save vs Yext, why Apple Maps matters, what NAP repair actually does, who the review-reply drafts are for, and how the Monday report ranks search terms.
Why is Pinmark cheaper than Yext, and what do I lose vs the enterprise suites?
Pinmark is one flat monthly fee per business — no per-listing add-ons, no per-seat logins, no annual contract — so a single-location restaurant or salon can budget it before the month starts. Yext, Birdeye and Podium charge for every seat, every location, every “premium” insight, which works for a 200-store chain and quickly bankrupts a single shop. The trade-off: Pinmark is local-merchant only, we don't sell a content network across millions of pages, and we don't ship an enterprise API — there's no Salesforce sync, no ticket queues for a procurement department.
Why does Apple Maps matter, and how do you push to it?
iPhone users search Maps far more than the Google app outside the US, and Apple Maps shows up first in Siri and CarPlay — for a coffee shop or a dentist office, that's where the drive-by or after-dinner “where's the nearest…” click happens. Pinmark reads your Google Business Profile as the source of truth and pushes new hours, photos and NAP updates to Apple Maps within an hour of the GBP edit, so a Saturday-brunch change on Google lands on Apple Maps before lunch.
What does NAP-consistency repair actually do, and how often does it run?
NAP = name, address, phone. Pinmark watches the listing for your business across Google, Yelp, Apple Maps and Facebook every few hours, and when it finds a drift — a typo'd street suffix, a stale suite number, the old landline — it pushes the correction back to that directory the same day. So instead of discovering the discrepancy at the next quarterly audit, you get a same-day fix, and the weekly Monday report tells you which directory cleaned up which field.
Who are the on-brand review-reply drafts actually for — the customer or me?
For you. Every 1-star and 5-star review gets a draft written in your town’s voice, with the right follow-up question — drafted by the AI agent against your business profile (hours, voice, menu, what you actually do), not generated for your customer as a finished reply. You read it, you tap approve, or you tweak it; nothing posts without your sign-off until you explicitly turn on auto-post, and even then you keep one-tap rollback on every reply.
How does the weekly visibility report rank the search terms that drove calls?
It scores each search phrase by calls, not impressions: a phrase gets credit for every tracked phone call it drove in the prior 7 days, with the merchant's location and time-of-day attached, and we rank the top phrases by call volume, not by clicks or position. The Monday email bundles those into one page — which “near me” searches actually converted to a dial, which competitors absorbed the rest, and where to spend next month — so you spend 90 seconds over coffee on the one number that pays the rent.
Made it to the bottom
One flat monthly fee per business — drop your email.
Beta cohort 3 is onboarding across five US metros. The Monday report is the best way to see the agent work on a single business before you commit.
One flat fee per business, not per listing and not per seat. pinmark-hagut3@polsia.app