Sample weekly report

One week of local-search calls, in plain English.

The Monday-morning digest we ship to every merchant on day 7 — top search terms driving calls, weekday totals, channel mix, and three action items for the week ahead. Below is the report we render for a fictional Asheville bakery, with a downloadable PDF preview.

55 calls this weekPeak day: Sat (14)Ridge & Spoon Bakery · Week of May 13

Top search terms driving calls

What people typed before they dialed

  1. 1best bakery near me
    18 calls
  2. 2sourdough asheville
    12 calls
  3. 3open early haywood rd
    9 calls
  4. 4gluten free bakery 28804
    7 calls
  5. 5birthday cake order west asheville
    5 calls

Calls by weekday

When the phones ring through the week

Mon4
Tue6
Wed9
Thu7
Fri12
Sat14
Sun3

Bar width tracks the weekday's call total — Mon through Sun across the rolling 7-day window. Peaks read from the same data the top-terms list sums.

Channel mix

Where the calls come from

  • Google Business Profile
    56.6%
  • Apple Maps
    20.8%
  • Yelp
    13.2%
  • Direct call
    9.4%

Channel attribution is recorded per call: the call-tracking plate routes its callers to “direct” only when it can't pin them to a directory. Numbers round to 0.1%.

Needs attention

Three action items for the week ahead

  1. 1Missing

    Claim the Apple Maps Connect listing

    Apple Maps is the second-highest source (20.8%) but the listing is unclaimed — add the canonical phone (828) 555-0142 to claim it and start showing richer hours and the holiday menu.

  2. 2Drift

    Fix the Yelp phone drift

    Yelp still shows (828) 555-0143, off by one digit from your canonical record — drive-by callers hit voicemail. Push the edit from your dashboard before the Friday rush.

  3. 3Opportunity

    Add a "gluten-free" GBP post

    "gluten free bakery 28804" drove 7 calls — match the demand with a Google Business Profile post linking to the GF menu; expected to lift calls 10–15% by next Monday.

Take it with you

Download the PDF version of this report.

Same numbers, same layout — a single PDF you can attach to a Monday-morning email or share with a co-owner. The PDF renders the merchant name, range label, top terms, weekday totals, channel mix, and the three action items above.

Download sample PDFTry the audit on your business →

Looking for the live weekly digest on a merchant you know? Open the live /report preview →